“It was so wonderful that so many of our retailers, along with our agencies from Sweden, Denmark, and Ireland, came to celebrate with us,” says Anne-Kari Bøhaugen (Partner & CEO). “We wanted this celebration to be theirs as well, because they have played such a big role in our success. Without them, we wouldn’t be where we are today.”

Monica Sundt Utne (Partner & Creative Director) and the design team worked tirelessly to bring it all together. “We spent weeks styling and preparing fittings for the models, finalizing every outfit. Since it was our first runway, it was a real challenge to envision how everything would come together on stage. But we made it. All the models did an incredible job and the show was an amazing success.”

The venue was Kulturkirken Jakob, a beautiful church transformed into a cultural stage for musicals, concerts, and events. “The planning process turned out to be bigger than we had anticipated,” shares Märtha Louise (Partner & CMO). “I don’t think any of us have ever been as nervous as we were before this runway show. We wanted it to be truly special, to represent us and our philosophy of celebrating life. Since we planned it all ourselves, it was a lot to take on. But thanks to the incredible Hést team, where everyone gives their very best, we managed to create an event that went far beyond our expectations.”

The evening was truly a celebration. With a packed venue and a stunning performance from the models capturing Hést’s core message, Celebrate Life, with a standing ovation.